I. quality qual‧i‧ty 1 [ˈkwɒlti ǁ ˈkwɑː-] noun qualities PLURALFORM
1. [countable] something such as courage, intelligence, or loyalty that people may have as part of their character:

• You need special personal qualities to work as a nurse.

2. [countable] something such as size, colour, feel, or weight that makes one thing look different from other things:

• The analysis looks at the physical and chemical qualities of the sample.

3. [uncountable] used to talk about how good or bad something is:

• the high quality of the service

• She was shocked by the low quality of the healthcare available.

4. [uncountable] FINANCE used to talk about how likely an investment is to be profitable:

• The bond issues carried triple-A ratings and appealed to individuals looking for high-quality securities.

ˈcredit ˌquality [uncountable]
FINANCE a measure of how likely it is that a company selling a bond will be able to make regular interest payments on the amount borrowed and repay the original value of the bond:

• The current deterioration in credit quality poses a significant threat to the country's economic and financial stability.

5. [uncountable] a high standard:

• Remember it's quality we're looking for, so don't rush the job.

• The company has a worldwide reputation for the quality of its products.

6. flight to quality MARKETING when people stop buying low-quality products, investments etc and start buying high-quality products etc:

• The company saw a flight to quality among whisky drinkers and worked to improve the image of its whisky brands.

  [m0] II. quality quality 2 adjective [only before a noun]
1. a word meaning very good, used especially in advertising products:

• We provide quality rented accommodation for professional people.

• quality childcare at prices people can afford

2. quality newspapers/​press/​journalism newspapers etc aimed at educated readers

* * *

quality UK US /ˈkwɒləti/ noun
[C or U] how good or bad something is: quality of sth »

We constantly seek to improve the quality of service we give to our customers.


This raises questions about the quality of management within the company.


We've been very happy with the quality of work they have delivered in recent months.

good/top/high quality »

British toys used to be good quality, not cheap mass-produced stuff.


They sell organic products of the highest quality.

poor/low quality »

We were shocked at the poor quality of some of the furniture.

improve/decline in quality »

His line manager believes his work had declined in quality.

picture/build/sound quality »

This type of TV delivers stunning picture quality.

[U] a high standard: »

They claim their brand name is a guarantee of quality.


The company is committed to quality.

[C, usually plural] a good feature of a person's character: »

She has demonstrated great leadership qualities in continuing the company's success through a very difficult year.


Personal qualities and commitment are more important for the job than educational qualifications.


Inspectors normally need a degree, but exceptions are occasionally made for candidates with the right qualities.

[C] a characteristic or feature of something, that makes it different from other things: »

What qualities would you expect a German car to have?


We will combine the best qualities of both companies with a focus on our future, not our past.

See also CREDIT QUALITY(Cf. credit quality), FAIR AVERAGE QUALITY(Cf. ↑fair average quality), HIGH-QUALITY(Cf. ↑high-quality), LOW-QUALITY(Cf. ↑low-quality)
quality UK US /ˈkwɒləti/ adjective
MARKETING of a high standard: »

We ensure that only quality products are sold on our website.


a reputation for making quality fuel-efficient vehicles

Financial and business terms. 2012.


Look at other dictionaries:

  • Quality — degree to which a set of inherent characteristics fulfils requirements (p. 3.1.1 ISO 9000:2005). Источник …   Словарь-справочник терминов нормативно-технической документации

  • quality — 1 Quality, property, character, attribute, accidentall denote one of the intelligible marks or indications by means of which a thing may be identified or its constitution be understood. Quality is the term of widest application and may designate… …   New Dictionary of Synonyms

  • Quality — • Various definitions of quality and its forms or divisions Catholic Encyclopedia. Kevin Knight. 2006. Quality     Quality     † …   Catholic encyclopedia

  • Quality — Qual i*ty, n.; pl. {Qualities}. [F. qualit[ e], L. qualitas, fr. qualis how constituted, as; akin to E. which. See {Which}.] 1. The condition of being of such and such a sort as distinguished from others; nature or character relatively considered …   The Collaborative International Dictionary of English

  • quality — qual·i·ty n pl ties 1: a special, distinctive, or essential character: as a: a character, position, or role assumed those acts of ownership, which the person called to the succession can only do in quality of heir Louisiana Civil Code b: the… …   Law dictionary

  • quality — [kwôl′ə tē, kwäl′ə tē] n. pl. qualities [ME qualite < OFr < L qualitas < qualis, of what kind: see QUALE] 1. any of the features that make something what it is; characteristic element; attribute 2. basic nature; character; kind 3. the… …   English World dictionary

  • quality — (n.) c.1300, temperament, character, disposition. from O.Fr. qualite (12c., Mod.Fr. qualité), from L. qualitatem (nom. qualitas; said to have been coined by Cicero to translate Gk. poiotes), from qualis of what sort, from PIE pronomial base *kwo… …   Etymology dictionary

  • quality — [n1] characteristic, feature affection, affirmation, aspect, attribute, character, condition, constitution, description, element, endowment, essence, factor, genius, individuality, kind, make, mark, name of tune*, nature, nature of beast*,… …   New thesaurus

  • Quality — Quality. См. Качество. (Источник: «Металлы и сплавы. Справочник.» Под редакцией Ю.П. Солнцева; НПО Профессионал , НПО Мир и семья ; Санкт Петербург, 2003 г.) …   Словарь металлургических терминов

  • quality — is descriptive of organic composition of substance, expressed in definite quantitative units, and definitive of character, nature and degree of excellence of an article. Dean Rubber Mfg. Co. v. U. S., C.A.Mo., 356 F.2d 161, 163. In respect to… …   Black's law dictionary

  • quality — ► NOUN (pl. qualities) 1) the degree of excellence of something as measured against other similar things. 2) general excellence. 3) a distinctive attribute or characteristic. 4) archaic high social standing. ORIGIN Latin qualitas, from qualis of… …   English terms dictionary

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